Asheville, NC, USA
Logo Design
Illustration
Typography
Barking Dog, a sustainable and renewable energy-building group, needed an identity branding system to create market awareness in the sustainability and eco-aware building industry.
The concepts were created with both timeless and modern trends in mind, using newer abstract symbols and traditional representational symbols. We decided to use a bold sans serif hand-tooled typoface, borrowed from old WPA posters from the Library of Congress, to help characterized the logo as both “fierce” and “friendly” for their branding.
